A social media manager simply manages the social media networking and marketing on behalf of individuals and organisations.

Social media is this year's black and the most cutting edge form of marketing and networking. Why? Because it takes us back to basics, back to real time two way communication.

Done well it is about communication to and from a service or product provider and customers. It is about finding out the needs of the customer through direct communication and following trends. This is done through various platforms like blogging and websites, networking sites like Twitter and Facebook, video and podcasting sites, online radio blogging and live streaming sites, customer reviews and book-marking sites. After all, you only have one reputation.

As you can imagine, that takes quite a bit of work, some technical skill, an ability to write well and the discipline to maintain it all. Many businesses do not have the time or are lacking some of the skills to do this well. Some people would argue that unless these platforms are maintained regularly and kept dynamic and fresh that it is better not to do it at all. It is also important that businesses understand web etiquette and best practice when making posts or submitting articles and videos.

A social media manager has a number of roles and can offer a wide range of services.

These can include training individuals and organisations or managing the whole thing.

Management involves: