You’ve probably come across the term “online advertising” before in some form or another. It’s sometimes referred to as Search Engine Marketing (SEM), paid channel marketing, or pay-per-click (PPC) marketing. The terms are often used interchangeably to describe what essentially the same concept – purchased or “rented” traffic through online ads.

Most companies now realize that the best way to attract customers is to advertise online, and this is because most people turn to the Internet to find what they are looking for as mentioned above. Advertising online is now the most effective way to bring in target customers and increase sales. There are many ways in which a business or company can advertise online. This guide will outline the different ways that products, services and websites can be marketed and promoted on the web/ social media.

Increasing mobile network and affordability of Internet has led to a healthy growth of online video advertising in 2016. The online video advertising industry had a very impressive 2016 with growth of 200%. The increase in consumption of video content enabled a shift in gears and growing demand. The accelerating rollout of mobile network and easy availability of affordable Internet access, suggest that 2017 will be the 'Year for Online Video Advertising’.

So make the most of it in 2017 to launch your business to the next level by using the amazing tips and techniques of online advertising on social media outlined in the chapters below.